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This has got to be one of the best car ads of all time.

Anything I saw about it will ruin it, so just watch and enjoy:

Give the guy who created that a raise.


When watching it for the first time, I didn’t notice anything until the canopy. I thought “has that always been there?” That was 37 seconds in though, and near the end of the ad. I then thought that maybe the idea was that the buildings were trying to get closer to the car, but I didn’t see anything else change. By the time the narrator came in, I realized I had been totally tricked. Tricked, but impressed.

I had never heard of the Skoda Fabia before, but now it’s a car I’ll always remember.

Brilliant marketing needs no other words.

Scott Huntington

Author Scott Huntington

Scott Huntington is an Automotive YouTuber and writer who loves cars, sports, and business. Follow him on Twitter @SMHuntington or email [email protected].

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